As TEFAF PR Consultant for Latin America for almost 20 years, Argentina Cultural Services organised countless engagement activities for the region. Representing TEFAF Maastricht and TEFAF New York since its launch, we established more than 5000 personal contacts in 10 major cities for the international pre-eminent fair of art, antiques, and design and reached a digital audience of 250 million Unique Users with information and content. Through our campaigns, we managed to place some 400 in-depth editorial pieces in major outlets. Through personal engagement at events and maintaining frequent contact with journalists, interior designers, museums, and collectors, we contributed to building up a solid art community around the brand.